Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Lead Perry Homes’ content strategy, editorial development, and social media initiatives across owned marketing channels.
- Translate complex concepts into compelling, accessible content for a variety of channels and customer segments.
- Work cross-functionally with internal stakeholders and regional teams to align content with business objectives and customer experience.
- Ensure consistent storytelling, maintain brand voice, and ensure high-quality execution across web, email, social, and print.
- Develop and execute comprehensive content strategies informed by market research, customer insights, and performance data.
- Manage all written communications including website copy, blog posts, newsletters, marketing collateral, and editorial content.
- Own and maintain the content calendar and oversee content production workflows from ideation to publication.
- Write and edit high-quality, audience-focused content and develop editorial style guidelines and a centralized content library.
- Ensure content adheres to editorial, SEO, and compliance standards and optimize content for search performance.
- Edit and refine content from team members and partners for clarity, tone, accuracy, and consistency.
- Manage relationships with external content vendors including freelance writers, designers, and agencies.
- Partner with digital and web development teams to ensure content is optimized and appropriately implemented across channels.
- Monitor content performance metrics and use data to refine strategies and improve engagement.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in English, Journalism, Public Relations, Communications, Marketing, or a related field required.
- 3+ years of experience in content management, marketing communications, or editorial roles required.
- Proven ability to develop and manage content strategies in complex or regulated environments.
- Exceptional writing, editing, and proofreading skills, with a strong attention to detail and brand voice.
- Familiarity with homebuilding or construction industry terminology, practices, and marketing compliance standards is preferred.
- Proficiency with content management systems, social media scheduling, and digital marketing tools.
- Knowledge and experience with Salesforce Marketing Cloud is a plus.
- Strong project management skills with the ability to manage multiple priorities and meet tight deadlines.
- Working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and web-based publishing platforms such as Birdeye, Sprout, or similar platforms.
- Ability to analyze and report on performance and turn findings into actionable insights.
- Strategic thinker with the ability to align content initiatives with business goals.
- Excellent interpersonal and communication skills with a collaborative, team-oriented approach.
- Proven ability to perform in fast-paced, action-oriented settings while maintaining focus and delivering high-quality results.
- Demonstrated professionalism and discretion when handling confidential or sensitive information.
- Ability to work effectively across all levels of the organization and adapt to shifting priorities.
- Strong analytical skills to evaluate content performance and ROI.
- Communicates effectively with internal teams, external partners, and customers.
Benefits
- Medical, Dental & Vision Coverage
- Employee Assistance Program (EAP)
- Fitness Reimbursement
- 401(k) with Company Match
- Company-Paid Life & Disability Insurance
- Supplemental Coverage Options
- PTO & Paid Holidays
- Leave of Absence Programs
- Perry Homes Family College Fund
- New Home & Employee Discounts
- Pet Perks, Travel Assistance, & More
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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