Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Be the go-to person for all things content, establishing and maintaining a distinctive and consistent tone of voice across channels
- Craft a wide array of content and copy across marketing and product touchpoints (direct mailers, signage, video content, core web pages, blogs, emails)
- Manage the internal CMS and work with Product to develop a user-friendly, scalable platform
- Develop and deliver the social and editorial calendar aligned with marketing objectives and company roadmap; manage daily running of channels
- Identify and nurture relationships with influencers and content creators to deliver campaigns and content
- Monitor and manage review platforms and online forums to retain excellent ratings and promote customer voice internally
- Measure and report on brand advocacy channels and proactively propose optimisation strategies to build reach and drive engagement
- Contribute to ideation and concepting for campaigns and creative challenges
- Use web analytics and A/B testing tools to measure the impact of content changes
Requirements
- Strong experience in copywriting, content creation and community management for D2C brands
- Top-notch writing skills and natural flare for storytelling; experience of SEO optimisation
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador programme, or delivering an influencer content campaign)
- Experience identifying and nurturing relationships with influencers and content creators
- A discerning eye for design and experience creating lo-fi video content
- A finger on the pulse with an instinct for what grabs attention
- A data-driven mindset; ideally experience using A/B testing to optimise performance
- Experience using web analytics tools
- CMS management experience and collaborating with Product teams
- A bias to action with a pragmatic, results-orientated approach; appetite to learn and openness to feedback
- Right to work in the UK / ability to obtain necessary visa or sponsorship
Benefits
- Competitive Salary - Highly competitive salaries
- 25 days + public holidays (Christmas Eve on us), long-service perks capped at 30 days
- On-site gym
- Membership with Vitality
- Enhanced sick pay
- The People’s Pension (5% you, 3% us)
- Enhanced maternity pay
- Easy travel: 2 minutes’ walk from the tube; Octopus Electric Vehicles
- Cycle to Work Scheme; showers and towels on site
- In-house barista coffee; free breakfast every day; local discounts
- Weekly drinks, fun socials, and rewards
- Career growth opportunities at a disruptive technology leader
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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