Community & Events Marketing Manager engaging prospects and customers for a SaaS company. Driving strategies for webinars, community management, and in-person events.
Responsibilities
Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events.
Serve as the primary host and moderator for all webinars.
Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads.
Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion.
Own the strategy, content curation, production, and distribution of the primary company email newsletter.
Develop and execute strategies to grow organic followers and engagement across key social platforms.
Act as the liaison between the community/customer base and the product/marketing teams.
Support the Director of Demand Generation in the planning and execution of all in-person events.
Assist with all event logistics, vendor coordination, budget tracking, and on-site support.
Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.
Requirements
3 years of professional experience in marketing, with a focus on events, webinars, and/or B2B community management, preferably within a SaaS company.
Proven experience owning and hosting professional webinars or virtual events.
Expertise in email marketing, list management, and lead tracking.
Exceptional written and verbal communication skills, with a proven ability to present professionally and engage an audience.
Highly organized with strong project management skills and an eye for detail in managing event logistics and budgets.
Ability to travel occasionally (estimated 10-15%) to support in-person events.
Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).
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