Director of Event Marketing leading event strategy and performance at GovExec. Managing a team and collaborating with cross - functional departments for high - impact event execution.
About the role
- Community & Events Marketing Manager engaging prospects and customers for a SaaS company. Driving strategies for webinars, community management, and in-person events.
Responsibilities
- Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events.
- Serve as the primary host and moderator for all webinars.
- Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads.
- Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion.
- Own the strategy, content curation, production, and distribution of the primary company email newsletter.
- Develop and execute strategies to grow organic followers and engagement across key social platforms.
- Act as the liaison between the community/customer base and the product/marketing teams.
- Support the Director of Demand Generation in the planning and execution of all in-person events.
- Assist with all event logistics, vendor coordination, budget tracking, and on-site support.
- Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.
Requirements
- 3 years of professional experience in marketing, with a focus on events, webinars, and/or B2B community management, preferably within a SaaS company.
- Proven experience owning and hosting professional webinars or virtual events.
- Expertise in email marketing, list management, and lead tracking.
- Exceptional written and verbal communication skills, with a proven ability to present professionally and engage an audience.
- Highly organized with strong project management skills and an eye for detail in managing event logistics and budgets.
- Ability to travel occasionally (estimated 10-15%) to support in-person events.
- Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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