CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Desarrollo de estrategias y planificación táctica y operativa en proyectos de posicionamiento digital y/o marketing y/o marketing digital
- Gestión de proyectos: organización de equipos y delivery a clientes
- Planificación y gestión de campañas, trabajando en conjunto con el equipo creativo y de datos
- Capacidad analítica y uso de datos para la toma de decisiones
- Visión estratégica con foco en resolución de problemas y consecución de KPIs definidos con cliente
- Trabajo con un equipo multidisciplinar en proyectos internacionales
Requirements
- Formación en Marketing
- Inglés avanzado/fluido
- Uso de herramientas de AI y de gestión de proyectos
- Experiencia consolidada de más de 5 años en agencia
- Experiencia en gestión de proyectos: organización de equipos y delivery a clientes
- Conocimientos de tendencias de marketing y uso de datos para la toma de decisiones
- Visión estratégica
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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