Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Category Marketing Manager for Perrigo responsible for Skin Healing and Women’s Health strategy in North CEE. A pivotal role driving category and country P&L based on consumer insights.
Responsibilities
- Play a pivotal role in shaping the future of our organisation, embodying the voice of the consumer while driving the category and country P&L
- Develop and execute the marketing strategy for Skin Healing and Women’s Health category in North CEE (Poland, Ukraine, Baltics)
- Deliver Business Goals & implement Category Marketing Strategy
- Support on the required annual, quarterly & monthly business cycle requirements for the category
- Develop Best in Class Marketing Activation Plans
- Own Category pipeline & activation priorities for the category rolling out central priorities
- Lead marketing activation plans for category setting up clear business KPIs in partnership with CS&I, Market leads and local media agency
- Collaborate with internal teams to ensure alignment behind local marketing activities
- Drive feedback into central Category success model and Connection plannings
- Lead test & learn discipline across touch point & categories ensuring strong competitive analysis and fast response
- Lead category market analysis & performance tracking
- Lead market trends, competitor activities and consumer feedback
- Use analytics to make data-driven recommendations for future activities & campaigns
Requirements
- Minimum 5+ years in escalating roles within CPG or Consumer Health
- Proven experience in managing analytically demanding corporate initiatives
- Demonstrated success in leading cross functional teams
- Strong preference for extensive experience in Marketing and Sales
- Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities
- Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate
- Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution
Benefits
- Benefits tailored to supporting you and your family
- Career development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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