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CoreSiteSenior Web Marketing Manager
Lead web marketing initiatives for CoreSite, managing HubSpot web ecosystem for lead generation. Oversee web development and optimization to drive digital engagement and marketing success.
About the role
- Play a pivotal role in shaping the future of our organisation, embodying the voice of the consumer while driving the category and country P&L
- Develop and execute the marketing strategy for Skin Healing and Women’s Health category in North CEE (Poland, Ukraine, Baltics)
- Deliver Business Goals & implement Category Marketing Strategy
- Support on the required annual, quarterly & monthly business cycle requirements for the category
- Develop Best in Class Marketing Activation Plans
- Own Category pipeline & activation priorities for the category rolling out central priorities
- Lead marketing activation plans for category setting up clear business KPIs in partnership with CS&I, Market leads and local media agency
- Collaborate with internal teams to ensure alignment behind local marketing activities
- Drive feedback into central Category success model and Connection plannings
- Lead test & learn discipline across touch point & categories ensuring strong competitive analysis and fast response
- Lead category market analysis & performance tracking
- Lead market trends, competitor activities and consumer feedback
- Use analytics to make data-driven recommendations for future activities & campaigns
Requirements
- Minimum 5+ years in escalating roles within CPG or Consumer Health
- Proven experience in managing analytically demanding corporate initiatives
- Demonstrated success in leading cross functional teams
- Strong preference for extensive experience in Marketing and Sales
- Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities
- Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate
- Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution
Benefits
- Benefits tailored to supporting you and your family
- Career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
AW
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