Marketing Analyst at Quattrus planning inbound and outbound campaigns. Overseeing lead generation strategy and collaboration with marketing, traffic management, and sales teams.
Responsibilities
Plan and structure inbound and outbound campaigns aligned with the commercial strategy
Define lead generation targets, segmentation, and buyer persona for each campaign
Coordinate execution with Traffic Management, SDRs, and the sales team
Monitor metrics and prepare weekly/monthly performance reports
Adjust campaigns based on conversion data and feedback from the sales team
Create playbooks and templates for future campaigns, ensuring standardization
Requirements
Bachelor's degree, technologist degree, or technical diploma
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