Senior Performance Marketing Manager at Uphold, focusing on Google ecosystem for Web - to - App transitions and user acquisition. Leading full - funnel strategies and optimizing marketing campaigns for growth.
About the role
- Campaign Manager driving demand generation campaigns for Progress' ShareFile product. Collaborating with cross-functional teams to design and execute multi-channel strategies.
Responsibilities
- Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
- Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
- Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
- Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
- Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
- Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
- Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
Requirements
- 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
- Intermediate to advanced knowledge and 4+ years of experience in managing SEM campaigns
- Knowledge in managing SEO, email and/or display and paid social advertising campaigns is considered a big plus
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines
- Experience working with Salesforce
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
Benefits
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 30 days paid annual vacation
- An extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site
- Co-funded Multisport card
- Daycare Center for your little ones onsite
- Flexible working hours and the opportunity to work from home.
- Free underground parking with designated space for bikes and electric scooters
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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