Hybrid Campaign Manager, Demand Generation

Posted last month

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About the role

  • Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
  • Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
  • Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
  • Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
  • Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
  • Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
  • Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
  • Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
  • Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.

Requirements

  • 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
  • Intermediate to advanced knowledge and 4+ years of experience in managing SEM campaigns
  • Knowledge in managing SEO, email and/or display and paid social advertising campaigns is considered a big plus
  • Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
  • Experience in cross-functional collaboration with Product Marketing and Sales
  • Experience in handling projects with multiple stakeholders successfully and delivering within timelines
  • Experience working with Salesforce
  • Curiosity, self-drive and attention to detail
  • Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key

Benefits

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment
  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite
  • Flexible working hours and the opportunity to work from home.
  • Free underground parking with designated space for bikes and electric scooters

Job title

Campaign Manager, Demand Generation

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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