Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys.
Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
Requirements
6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
Intermediate to advanced knowledge and 4+ years of experience in managing SEM campaigns
Knowledge in managing SEO, email and/or display and paid social advertising campaigns is considered a big plus
Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
Experience in cross-functional collaboration with Product Marketing and Sales
Experience in handling projects with multiple stakeholders successfully and delivering within timelines
Experience working with Salesforce
Curiosity, self-drive and attention to detail
Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
Benefits
Generous remuneration package
Employee Stock Purchase Plan Enrollment
30 days paid annual vacation
An extra day off for your birthday
2 additional days off for volunteering
Premium healthcare and dental care coverage
Additional pension insurance
Well-equipped gym on-site
Co-funded Multisport card
Daycare Center for your little ones onsite
Flexible working hours and the opportunity to work from home.
Free underground parking with designated space for bikes and electric scooters
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