Business Development Director driving strategic growth and operational excellence for Sun Life's SunAdvantage in Canada. Leading teams, building relationships, and exceeding financial targets.
About the role
- Business Development Representative for a cybersecurity company, focusing on lead generation and renewal management. An entry-level position aimed at building a career in B2B sales.
Responsibilities
- Prospecting and Lead Generation: Actively seek new business opportunities by conducting market research, cold calling, email outreach, and utilizing social selling (e.g., LinkedIn, Industry Events).
- Lead Qualification: Qualify inbound and outbound leads to determine their potential fit and interest level for our products/services, aligning with our ideal customer profile.
- Pipeline Management: Manage and update prospect activity and information accurately in our Customer Relationship Management (CRM) system (e.g.,Hubspot).
- Appointment Setting: Successfully schedule qualified meetings and product demonstrations for Sales Leaders.
- Collaboration: Work closely with the Sales and Marketing teams to develop and execute targeted outreach strategies and ensure a smooth handoff of qualified leads.
- Renewals: support account retention by managing the administrative process for customer renewals, ensuring timely documentation, accurate data entry, and seamless coordination between sales and client success teams.
- Product Knowledge: Develop a strong understanding of our company's products, services, and value proposition to effectively communicate with prospects.
- Goal Attainment: Consistently meet or exceed monthly and quarterly goals for calls, emails, qualified leads, and scheduled meetings.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field, OR equivalent relevant experience (1-3 years).
- Exceptional verbal and written communication skills; comfortable with high-volume phone and email outreach.
- High level of motivation, resilience, and grit.
- Strong organizational and time management skills, with the ability to manage multiple tasks effectively.
- Eagerness to learn, accept feedback, and develop sales skills.
- Basic familiarity with CRM software, Hubspot is a plus.
- Proficiency in G-Suite
Benefits
- Innovative company culture
- Flexible work schedules
- Family paid leave
- Paid healthcare for employees
- 401k
- Professional development & career advancements
- Flexible paid time off
- Employee referral bonus
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