Vice President, Business Development managing supplier relationships and driving strategic direction for wine supplier marketing. Enhancing relationships to attain superior performance in the beverage industry.
Responsibilities
Develop collaborative relationships with BBG Regional Presidents, General Managers & BMs to align and build momentum around Supplier’s vision, portfolio, and brand strategies to ensure seamless activation and execution of Supplier’s brand goals, strategies, and programs
Drive expansion of Supplier relationships to new BBG markets
Identify opportunities for Supplier resource efficiency and investment strategies
Develop collaborative relationships with all levels of Supplier’s Sales, Marketing, Strategy, Purchasing, HR, Digital and PR teams
Negotiate/solicit Supplier Marketing for collaborative opportunities such as product launches, test markets, strategic marketing/consumer research and field-testing
Input towards and communicate BBG strategies and vision to Supplier
Identify and define consumer and customer growth drivers for BBG and Supplier’s brands
Identify and communicate consumer and customer trends and competitive activity to Supplier and propose solutions, actions, and interventions to address opportunities quickly
Manage Supplier’s sales/marketing calendar
Ensure optimal alignment across the calendar
Optimize synergistic programming, messaging and timing to create initiatives that drive growth
Identify and develop cross portfolio opportunities as appropriate
Actively partner with Supplier’s agencies for seamless integration and 360-activation in all BBG markets
Collaborate with BBG’s Commercial Excellence Team and local marketing resources to develop local marketing materials consistent with brand positioning
Evaluate qualitative performance and share best practices across markets
Create, implement, and monitor Supplier Satisfaction Scorecard for all BBG markets
Other duties, as assigned by the jobholder’s supervisor, may also be required
Requirements
Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 10 years’ experience in finance, commercial, sales with significant leadership experience in a beverage alcohol distributor or combination of experience at both the supplier and distributor tier
Advanced PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
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