Act as both a hands-on contributor and team leader during the initial onboarding period
Personally engage high-value prospects alongside the team to model best practices in outbound sales and pipeline generation
Mentor and coach BDR/SDRs in real-time, providing feedback on messaging, outreach, and follow-up techniques
Identify gaps and opportunities in processes, tools, and workflows while actively contributing to sales targets
Lead, hire, train, and coach the APAC BDR/SDR team to achieve pipeline generation and lead conversion goals
Develop and optimize outbound sales processes, cadences, and workflows tailored to APAC market dynamics
Set clear KPIs, track performance, and ensure consistent reporting and accountability
Work closely with regional Account Executives and Marketing to develop high-converting campaigns
Own and refine the outbound prospecting strategy, including messaging, targeting, and tool optimization (e.g., Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator)
Report on team performance, insights, and forecasts to regional and global sales leadership
Stay ahead of trends in APAC markets and continuously optimize strategy accordingly
Requirements
5+ years of experience in BDR/SDR, Inside Sales, or Sales Development roles, with at least **3+ years in a management or team lead role**
Proven success building and scaling outbound sales teams in fast-paced, high-growth environments
Strong understanding of APAC markets and cultural nuances in sales outreach and buyer behavior
Data-driven approach with deep knowledge of sales tools, CRMs, and automation platforms
Excellent communication, leadership, and interpersonal skills
Fluent in English; Mandarin proficiency is a strong advantage if based in Beijing
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