BI Analyst focusing on CRM for a health and fitness company. Developing insights and dashboards to optimize customer journeys and marketing strategies.
Responsibilities
Develop strategic analyses and dashboards that connect CRM, marketing and product data, translating information into actionable insights to optimize the customer journey.
Define and monitor performance indicators (KPIs) related to acquisition, retention, engagement and customer value (LTV, churn, NPS, RFV — recency, frequency, value).
Support the definition and measurement of CRM strategies, campaigns and automated flows, ensuring intelligent use of data.
Create and maintain segmentation and behavioral prediction models (purchase, reactivation, cancellation, etc.).
Integrate and process data from different sources (CRM, automation platforms, e-commerce, BI, paid media), ensuring data quality and consistency.
Collaborate with Marketing and Product teams on data-driven decision making.
Requirements
Proficiency in BI tools (Power BI, Tableau or Looker Studio).
Intermediate SQL skills and experience with ETL processes.
Experience in analyzing CRM and customer behavior data.
Understanding of API integrations and data flows between platforms.
Ability to translate complex data into presentations and strategic recommendations.
Analytical, curious and results-oriented profile.
Preferred qualifications:
Experience with CRM and marketing automation tools (HubSpot, RD Station, Salesforce, Dynamics, etc.).
Experience in data modeling or in Data Analytics projects focused on CRM.
Knowledge of digital marketing metrics and customer analytics.
Benefits
Queima provides a Flash card for meal/food allowance.
Co-pay Health and Dental plans with no monthly fee.
Remote work allowance.
For those living in Belo Horizonte (BH), we have a great, cozy office.
Profit Sharing Program (PLR).
Extended paternity leave for expectant fathers.
Childcare assistance.
Financial assistance for English or Spanish classes.
Access to our full fitness, health and wellness platform and access to Smart Fit gyms across Brazil.
A relaxed and motivating work environment.
Performance cycles and an exclusive learning and development platform: Queima Academy.
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