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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Define and maintain clear, consistent messaging for Bosta’s products and features.
- Translate product features into business value narratives tailored to merchants, couriers, end-customers, and internal ops teams.
- Identify social media and digital content trends and adapt product narratives into short-form video, infographics, reels, LinkedIn storytelling, etc.
- Partner with marketing to amplify product features and launches through relevant channels and experiment with new campaign formats.
- Own product launch process including internal communications, training, and external enablement; collaborate on go-to-market strategies and track adoption and engagement.
- Develop and deliver educational materials (decks, playbooks, FAQs, videos, guides) for internal teams and external stakeholders.
- Design training-at-scale frameworks (e.g., merchant modules, internal LMS) and convert feature specs into digestible training sessions.
- Continuously gather insights from merchants, couriers, and internal teams to refine positioning and establish feedback loops to measure training and messaging effectiveness.
- Act as the voice of the product team in commercial and operational discussions and support GTM with sales enablement tools (battle cards, pitch decks, objection handling).
Requirements
- 1–3 years of experience in Product Marketing, ideally within SaaS, logistics, or e-commerce platforms.
- Proven ability to craft positioning and messaging that resonates with different stakeholders.
- Data-driven mindset: able to measure feature adoption, training effectiveness, and messaging impact.
- Strong understanding of digital and social media platforms (LinkedIn, Instagram, TikTok, YouTube) and how to adapt product content to each.
- Experience building campaign-ready product content (videos, posts, stories, infographics) aligned with emerging trends.
- Creative mindset with an eye for storytelling in modern formats (short video, memes, data visualizations, micro-stories).
- Strong experience in training, enablement, or content creation (not just strategy).
- Excellent communicator in both English and Arabic, with the ability to translate complexity into simplicity.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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