Develop and ideate on growth and promotional tactics to support Audiobooks format adoption. Strategies and tactics will span audience development, launching growth programs, evaluating distribution surfaces/channels, testing content as an adoption tool and sizing/developing new growth levers
Partner with insights to develop data driven narratives to contextualize how we are pacing against growth targets. The role will require both a macro understanding of Audiobooks performance on Spotify and a detailed perspective on promotional surfaces & various growth tactics effectiveness
Collaborate cross functionally with wider Spotify teams to operationalize workstreams and execute upon growth levers. Teams span product, content/editorial, marketing, creator, and insights teams
Become an expert on the Audiobooks industry - by understanding our competitors, keeping an eye on developments impacting growth, and proactively sharing this knowledge across relevant teams
Requirements
You have at least 3+ years of experience in a growth or digital marketing role that intersects with product and/or content.
You have proven experience helping grow products in the market and experience setting up and evaluating growth tests and campaigns.
You’re hands-on and comfortable using AI tools to move work forward (whether drafting messages, generating queries, or adjusting images), but ultimately apply strong judgement and an eye for clarity, quality and thoroughness.
You have excellent communication skills and are adept at evangelising project goals across a variety of different stakeholders.
You are collaborative, curious, and excited to work across a variety of teams and contexts to understand the bigger picture.
You have strong personal organization and project management abilities.
You’re familiar with AI tooling and prompting techniques, and using them to accelerate analysis, improve operational processes, and/or inspire new workflows.
You get the job done, even if you don’t have direct control of all the resources.
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