Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment
Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
Liaise with field teams and account leads to support execution in priority segments
Partner with HEOR and clinical teams to integrate evidence into messaging
Lead competitive access positioning analysis to inform strategy and messaging
Support communication and training initiatives across internal stakeholders
Requirements
Bachelor’s Degree
8+ or more years’ experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority.
Benefits
Medical
Dental
Vision
PTO
up to 5% 401(K) match
tuition reimbursement
Job title
Associate Director, Access Marketing and Reimbursement Strategy
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