Intern in the 2026 MBA Marketing Program at Reckitt, gaining hands - on experience with leading global consumer products. Involvement in marketing projects and brand support in Parsippany, NJ.
About the role
- Assistant Vice President developing marketing initiatives to enhance customer engagement with Now TV services. Leading content promotion and managing partnerships with over 130 sports and entertainment channels.
Responsibilities
- Develop and implement marketing initiatives to enhance customer engagement with Now TV services, driving content awareness, viewership, and adoption of service features.
- Lead and oversee content promotion campaigns to strengthen Now TV’s content proposition across diverse genres, including in-base tune-in programs, on-air promotion, social media engagement, on-ground events and vertical sports community build-up.
- Drive launch promotion campaigns for new content pillars, ensuring maximum visibility and customer acquisition.
- Collaborate closely with Content, Product, and Design teams as a key stakeholder to review and optimize the user experience of the Now TV interface.
- Manage and nurture relationships with content partners of 130+ sports & entertainment channels to ensure alignment and maximize promotional opportunities.
- Act as marketing lead in partnership with Marcom and Branding teams to strengthen Now TV’s brand positioning and drive brand-building initiatives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree preferred.
- Minimum 10 years of marketing experience, preferably in TV or telecommunication industries.
- Strong leadership and team management skills, with experience in leading cross-functional teams.
- Excellent strategic thinking and planning skills, with proven ability to execute marketing campaigns aligned with business goals.
- Demonstrate genuine interest in television content across diverse genres and platforms, with an awareness of current trends and audience behaviors.
- Excellent verbal and written communication skills.
- Ability to thrive in a fast-paced environment and adapt to changing market dynamics.
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