CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
- Develop and execute digital media strategies and plans to achieve our awareness and performance targets
- Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
- Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
- Analyse audience cohorts to share performance insights on ROAS, retention and CLV
- Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
- Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)
Requirements
- 3+ years of relevant experience in Digital Marketing
- Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
- Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
- Experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
- Knowledge of app marketing tracking capabilities and industry best practices (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation)
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
Benefits
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
- Plus more local benefits depending on your work location!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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