Commercial Account Manager driving development and conversion of sales pipeline for Valpak's sustainability solutions. Establishing business relationships and monetizing them successfully.
About the role
- Account Manager responsible for supporting and optimizing high-profile digital ad campaigns across Disney's platforms. Collaborating with stakeholders and providing top-tier client communication and service.
Responsibilities
- Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.
- Ensure accurate campaign set-up on ad server/SSPs.
- Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
- Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
- Secure campaign assets and drive creative kick-off calls.
- Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.
- Manage campaign implementation, including the trafficking of video/display assets and ad tags.
- Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
- Leveraging automation to expedite accuracy and delivery where possible.
- Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues.
- Test video/display assets across OTT, mobile, and desktop.
- Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
- Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
- Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
- Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
- Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
- On-call support may be required for after-hours client-related emergencies.
Requirements
- Minimum: 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
- Digital ad trafficking experience in programmatic/direct/both.
- Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
- Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
- Professional written/verbal communication skills, both internally and externally with customers.
- Ability to articulate thoughts and concepts fluidly.
- Personality to quickly build rapport and build professional relationships.
- Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
- Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
- Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
- Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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