Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.
Ensure accurate campaign set-up on ad server/SSPs.
Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
Secure campaign assets and drive creative kick-off calls.
Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.
Manage campaign implementation, including the trafficking of video/display assets and ad tags.
Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
Leveraging automation to expedite accuracy and delivery where possible.
Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues.
Test video/display assets across OTT, mobile, and desktop.
Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
On-call support may be required for after-hours client-related emergencies.
Requirements
Minimum: 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
Digital ad trafficking experience in programmatic/direct/both.
Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
Professional written/verbal communication skills, both internally and externally with customers.
Ability to articulate thoughts and concepts fluidly.
Personality to quickly build rapport and build professional relationships.
Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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