Senior Manager of Brand & Creative leading the development of advertising creative for GEICO. Managing agency relationships and ensuring delivery aligns with brand strategy and business objectives.
About the role
- Customer Marketing Lead driving Product Marketing and GTM strategies for Zoopla's customer audience. Overseeing commercial initiatives and empowering a team to enhance customer engagement.
Responsibilities
- Strategic Leadership & Execution: Develop and execute comprehensive GTM strategies for new membership packages, features, and commercial initiatives, ensuring they align with overall company OKRs.
- Hero KPI Ownership: Own the key performance indicators (KPIs) for Estate Agent and House Builder performance, working alongside colleagues also working within your customer value mission team.
- Commercial Prioritization: Interface extensively with Commercial and Product Leaders. This role has oversight across Mission Teams that are driving customer value. You will actively challenge the Mission Teams, including Product counterparts, to prioritize product initiatives that deliver maximum measurable commercial growth and ARPP uplift.
- Value Conversion & Storytelling: Responsible for converting customer value into compelling benefits that drive new customer enquiries and encourage trading up to high-value packages that deliver exceptional ROI for agents. This includes ensuring the team is able to convert data and insights relating to business performance into compelling stories to market higher value packages and advertising products.
- Maximum Impact Delivery: Ensure all GTM programs achieve maximum impact, both in automated marketing to our customers and prospects, and in enabling our commercial colleagues to achieve maximum success through sales enablement.
- Cross-Channel Delivery: Work closely with Marketing Channel Managers (e.g., SEO, CRM, Paid Media, Events) to deliver exceptional, cohesive marketing results across all platforms.
- Team Leadership: This role has direct responsibility for leading and mentoring a team of three Product Marketing Managers, ensuring each is aligned with Product, Technology, and Commercial counterparts.
- Central Hub: Act as a central GTM hub, working as part of Mission Teams solving cross-functional goals across Product, Data, Engineering, and Channel Marketing teams to ensure a unified approach to the market and maximise commercial outcomes.
Requirements
- Proven experience (7+ years) in a GTM, product marketing, or senior commercial role, with a strong track record of successfully launching and scaling products for both B2B and B2C audiences.
- Exceptional strategic thinking coupled with a deep capacity for hands-on execution of marketing programs.
- Excellent communication, presentation, and leadership skills, with a proven ability to influence stakeholders at all levels.
- Highly analytical and data-driven, comfortable using metrics to guide decision-making and measure success.
- A track record of successfully leading, mentoring, and developing a team of marketing managers.
- Experience with marketing automation platforms and CRM systems like Salesforce.
- Experience within marketplace dynamics is a significant advantage.
Benefits
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London – or membership in regional offices
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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