Associate Director, Content Approval role ensuring compliance and quality for global vaccine promotional content. Collaborating with various business functions at GSK to maintain high standards.
About the role
- Marketing Specialist at Zappi creating and analyzing surveys to shape marketing strategy for B2C brands. Collaborating with cross-functional teams to drive insights-driven campaigns.
Responsibilities
- Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
- Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives.
- Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
- Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
- Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
- Create clear and concise reports on research findings to inform marketing strategies and campaigns.
- Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
- Conduct meta-analysis across customer data to uncover broader market trends and insights.
- Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
- Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.
Requirements
- Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation.
- Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
- Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
- Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
- Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
- Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
- Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media.
- Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
- A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
- Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.
Benefits
- Three company-paid mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
- Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Pension contributions via salary sacrifice scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks.
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