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Hybrid Senior Director, Brand Strategy, Menu and Planning
Posted 4 hours ago
About the role
- Senior Director of Brand Strategy responsible for shaping brand strategy and marketing calendar at Pizza Hut U.S. Leading menu innovation and driving business strategies for profitability.
Responsibilities
- Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals
- Operate with a General Manager mindset, balancing brand ambition with financial and operational realities
- Translate strategy into clear priorities and actionable plans across the organization
- Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows
- Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system
- Lead cross-functional teams to execute high-impact marketing windows with operational excellence
- Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization
- Drive a disciplined approach to testing, learning, and scaling successful initiatives
- Champion a data-driven culture across Marketing and cross-functional teams
- Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution
- Lead and develop a high-performing team across Insights, Planning, and Innovation (~10–12 team members; 3–4 direct reports)
Requirements
- 10–12+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred)
- Proven experience leading brand strategy, marketing calendar planning, and product innovation
- Strong financial and commercial acumen; ability to connect strategy to business outcomes
- Experience working in a franchise or multi-unit environment strongly preferred
- Exceptional communication and influencing skills across senior stakeholders
- Highly analytical with strong problem-solving capabilities
- Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment.
Benefits
- bonus eligibility
- stock-based compensation
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