Hybrid Employer Brand Manager

at Headway Inc

• Job title: Employer Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kyiv, Ukraine

About the role

• Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.

Responsibilities

• Drive employer brand as a strategic business lever — shaping perception, influencing hiring outcomes, and strengthening Headway’s position on the market.
• Own and execute cross-channel initiatives — from idea to launch — working with internal teams, vendors, and budgets.
• Create and scale initiatives that combine creativity with measurable impact.
• Build and evolve Employer Brand strategy (EVP, messaging, tone of voice).
• Launch and manage cross-channel Employer Brand campaigns end-to-end.
• Develop and scale communication channels to drive awareness and engagement.
• Drive employee advocacy and experiment with new formats.
• Organize and execute events (conferences, career events, partnerships).
• Collaborate with Talent Acquisition to improve candidate journey.
• Track performance and optimize based on Employer Brand metrics.
• Lead projects and manage vendors, partners, and budgets.

Requirements

• 4+ years of experience in communications, PR, or marketing.
• 1+ year of experience in Employer Branding.
• Strong understanding of IT market and EVP development.
• Ability to build brand narratives and messaging frameworks.
• Experience with communication channels (PESO model) and hiring funnels.
• Experience launching cross-channel campaigns (awareness & lead generation).
• Strong copywriting skills.
• Experience organizing events and partnerships.
• Project management skills and ability to work with vendors.
• Analytical mindset and ability to work with metrics.
• English — B2+.
• Alignment with the values of our team ( SELECT ).

Benefits

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine.