Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
About the role
- Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
Responsibilities
- Define, maintain, and operationalize Abbott’s brand architecture principles across corporate, business unit, and product portfolios.
- Lead end-to-end product naming workflows, including strategic evaluation, trademark screening, and linguistic validation.
- Serve as a key liaison between Corporate Brand and business-unit marketing teams.
- Support brand integration efforts tied to acquisitions, portfolio shifts, and organizational change.
- Work closely with global marketing, legal, regulatory, and external agency partners to resolve complex brand strategy questions.
- Track and report on brand health, compliance, and adoption metrics.
- Monitor industry trends, competitive naming conventions, and emerging best practices to keep Abbott’s brand system modern, relevant, and effective.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience in brand management, brand strategy, or marketing strategy
- Deep understanding of brand architecture, naming systems, and brand governance
- Experience working with global brands and regulated industries strongly preferred
- Strong project management, communication, and stakeholder-influencing skills
- Ability to balance strategic thinking with hands-on execution in a highly matrixed organization
- Advanced technical fluency in Microsoft 365 suite (expert-level PowerPoint, Excel, Word)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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