Demand Generation Manager responsible for multi - channel campaigns to scale pipeline and revenue at Mention Me. Collaborating with various teams to optimize marketing strategies and drive growth.
About the role
- Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
Responsibilities
- Paid media ownership:
- Own strategy, execution and optimisation across Meta, TikTok and Snapchat
- Act as a key performance partner on Google Ads (Search, YouTube, Demand Gen / App campaigns)
- Manage and scale large, multi-market budgets with a strong focus on efficiency and growth
- Drive full-funnel performance across acquisition, retargeting and lifecycle campaigns
- Tracking & attribution (core focus):
- Own paid media tracking architecture end to end (social + Google Ads)
- Implement and maintain:
- Platform pixels & SDKs
- Server-side tracking (Meta CAPI, TikTok Events API, Google Enhanced Conversions)
- SKAN & privacy-first measurement frameworks
- Lead attribution strategy across platforms (platform-native, MMPs, internal models)
- Partner with analytics teams on incrementality testing, attribution modelling and MMM
- Ensure data quality and consistency across all paid media reporting
- Automation & scalability:
- Build and maintain automation frameworks across paid social and Google Ads
- Budget pacing and reallocation
- Bidding and scaling logic
- Creative, keyword and audience testing
- Work with APIs, feeds and internal tools to minimise manual work
- Continuously improve efficiency and scalability of paid media systems
- Analysis & experimentation:
- Design rigorous cross-channel testing frameworks
- Analyse performance holistically, not just channel-by-channel
- Translate complex data into clear, actionable insights for stakeholders
Requirements
- 5+ years of experience in paid social / performance marketing
- Deep hands-on expertise with Meta, TikTok and Snapchat
- Strong Google Ads experience (Search, YouTube, App or Demand Gen)
- Exceptional technical skills in tracking, attribution and automation
- Proven experience with:
- Server-side tracking & enhanced conversions
- MMPs or custom attribution setups
- SKAN, consent and privacy changes
- Comfortable working with:
- APIs, automation tools and feeds
- SQL / BigQuery / Looker or similar analytics environments
- Strong analytical mindset and attention to data quality
- Confident cross-functional collaborator (analytics, engineering, product)
- Fluent English
- • Nice to have:
- Experience in fintech, trading or regulated industries
- Hands-on scripting or programming (Python, JS)
- Experience owning incrementality or custom attribution models
- Mentoring or leading technically minded marketers
Benefits
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Job title
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