Digital Marketing Executive working with eCommerce team to manage and optimize digital channels. Driving performance and delivering key trading activities for White Stuff's online presence.
About the role
- Digital Marketing Consultant managing SEO and Social Media strategies for enterprise clients. Deliver competitive analysis, insights, and recommendations to optimize performance.
Responsibilities
- Support an assigned book of business by delivering domain-specific analysis (e.g.SEO, Social Media, etc) and recommendations aligned to SOCi’s packaged services.
- Participate in customer meetings alongside CSMs to offer prescriptive analysis and insights on performance, updates, and best practices.
- Build best practice materials based on established industry guidance.
- Monitor domain-specific performance for assigned accounts (e.g. SEO, Social Media, etc), flagging trends and surfacing opportunities to improve visibility.
- Collaborate with internal partners to design effective programs that support customer goals and business objectives.
- Provide tailored content and on-page recommendations - such as titles, descriptions, and alt text - based on established guidelines.
- Document and escalate technical concerns, as they arise, to the appropriate internal resource.
- Assist in troubleshooting customer escalations as needed.
- Be willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Requirements
- Minimum of 2+ years of professional SEO or Social Media experience, or other relevant experience in creating and/or implementing SEO or Social Media plans and strategies
- Organized and detail oriented
- Solid written and verbal communication skills
- Advanced Excel and Google Sheets experience
- Google Search Console, Screaming Frog, SEMRush, Google Analytics experience
- Ability to multitask
- Familiar with all Microsoft’s business programs / Google suite
- Takes initiative and strong at following up
- Exceptional customer advocate and internal ambassador
- Experience in a fast paced, deadline-driven environment
- Strong understanding of technical SEO (ex. sitemaps, canonicalization, Schema.org, robots.txt, metadata, site speed optimization)
- Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus
- Basic understanding of HTML / CSS
- Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Benefits
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
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