Marketing Manager creating and executing marketing strategy for WildPlay, an outdoor adventure park operator. Overseeing campaigns across multiple channels to enhance brand engagement.
Responsibilities
Develop, deliver and track annual and seasonal marketing plans aligned with business objectives
Plan, execute, and evaluate marketing campaigns and promotions across brands, product lines, regions and channels
Balance longer-term strategy with near-term campaign and revenue priorities
Lead demand-driving initiatives across paid, owned, and earned channels
Ensure brand tone, messaging, and values are consistently expressed across markets
Use marketing data and insights to inform priorities and decisions
Provide leadership and coaching to a small marketing team while overseeing a marketing agency
Requirements
5+ years of marketing experience, ideally in a multi-location or consumer-facing business
2+ years directly responsible for top-level marketing planning, budgeting
Experience planning and executing multi-channel marketing campaigns
Working knowledge of performance marketing and conversion optimization
Experience managing vendors, agencies, or small teams
Experience in tourism, hospitality, or experience-based brands is an asset.
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