Hybrid Senior Marketing Specialist, Retail

at CHS Inc.

• Job title: Senior Marketing Specialist, Retail
• Job type: Full Time
• Experience level: Senior
• Salary: $69,600 - $116,200 per year
• Degree requirement: High School Diploma
• Location requirements: Hybrid, Inver Grove Heights, United States

About the role

• Senior Marketing Specialist executing integrated marketing programs and communications for Cenex® retail operators. Focusing on payments, loyalty programs, and in-store product strategies.

Responsibilities

• Develop, implement, and execute integrated B2B and B2C marketing programs, campaigns, and communications that support Cenex® retail operators, with a primary focus on payments, loyalty programs, and Cenex in-store product strategies.
• Serve as a payments marketing lead, supporting communications related to programs such as the Cenex Voyager® fleet card and Cenex gift cards, as well as ongoing operational communications including program enhancements, point of sale information, and promotional opportunities for Cenex retailers.
• Lead marketing support and execution for loyalty, including the Cenex base program, limited-time new-to-brand offers, and ongoing education and communications that help retailers understand program value, drive enrollment, and activate loyalty marketing at the store level.
• Lead marketing execution for product adoption initiatives, including the development of a net-new marketing and communications framework to drive adoption of Cenex premium diesel, lubricants, and propane within c-store operations.
• Support marketing and education efforts for Cenex TOP TIER™ gasoline, including development of materials that clearly articulate the value of TOP TIER as a differentiator, educate retailers on benefits, and help retailers communicate those benefits to consumers to drive traffic and loyalty.
• Manage vendor relationships and partner with key contacts to oversee production of marketing tools that increase product awareness across payments, loyalty, and product marketing.
• Manage internal and external relationships, ensuring programs and promotions are fully optimized.
• Partner with internal stakeholders to ensure marketing programs are aligned with business objectives and retailer needs.
• Coordinate program timelines, deliverables, and approvals to ensure accurate, compliant, and on-time execution of marketing initiatives.
• Track and evaluate program performance and engagement metrics, using insights to refine communications, improve adoption, and maximize impact.
• Craft and deploy communications for multiple audiences (jobbers, retailers, internal sales teams, etc.) across traditional and digital platforms.
• Collaborate closely with sales leadership and training teams to develop educational materials, toolkits, and talking points that support sales conversations and retailer onboarding.
• Partner with training teams and sales leadership to support training efforts and materials.
• Serve as a point of contact for marketing-related questions and requests tied to payments, loyalty, retail media, and product initiatives, ensuring consistent messaging and alignment.
• Ensure all marketing materials and communications adhere to Cenex brand standards, trademark requirements, and applicable regulatory and compliance guidelines.
• Partner with CHS legal, brand, and compliance teams to review program terms, communications, and marketing assets prior to launch.
• Maintain accuracy and consistency across all retailer-facing and consumer-facing materials.

Requirements

• High School diploma or GED
• 4+ years of experience in Communications and/or Marketing
• Bachelor’s degree in Communications, Marketing, Journalism, Business, Public Relations, English, or related field preferred.
• Significant experience in corporate marketing communications, public relations, advertising, or media.
• Demonstrated ability to develop and execute strategic marketing communications and product marketing plans across multiple simultaneous initiatives.
• Experience with B2B and partner-facing marketing, including operational communications, strategic growth initiatives, and new product or program launches in industries such as payments, loyalty, or other transactional products.
• Skilled in creating clear, actionable messaging and educational content, with strong written and verbal communication abilities.
• Strong cross-functional collaborator with experience partnering with sales, product, operations, and technical teams to drive alignment and adoption.
• Proficient in Microsoft Office (PowerPoint, Word, Excel) with experience in project management, content creation, CRM tools, and marketing data usage.
• Demonstrates strong independent judgment, problem-solving ability, and ownership of complex programs using data and stakeholder input.

Benefits

• medical
• dental
• vision
• wellness programs
• life insurance
• health and dependent care spending accounts
• paid time off
• 401(k)
• pension
• profit sharing
• short- and long-term disability
• tuition reimbursement
• adoption assistance