Consumer Marketing Manager responsible for CRM and B2B marketing strategies at Assurant. Leading engagement and retention marketing initiatives to drive business growth.
About the role
- Director of Marketing Technology leading end-to-end product strategy for GM's marketing capabilities. Driving transformation with data-driven solutions across marketing channels in the automotive industry.
Responsibilities
- Define the strategy for unifying Paid and Owned channels.
- Translate business priorities into a cohesive multi-year roadmap.
- Lead the organizational shift toward a closed-loop ecosystem.
- Drive best-in-class product management practices.
- Establish KPIs that measure effectiveness across channels.
- Champion continuous discovery and innovation methodologies.
Requirements
- 15+ years of relevant professional experience
- Proven track record of connecting paid media campaigns with CRM/Lifecycle marketing
- Deep hands-on experience with Adobe Experience Cloud, Salesforce Marketing Cloud
- Experience implementing AI/ML capabilities within marketing workflows
- Expert knowledge in 1st party data strategy
- Bachelor's degree required; MBA or advanced degree preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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