Director of Marketing Technology leading end - to - end product strategy for GM's marketing capabilities. Driving transformation with data - driven solutions across marketing channels in the automotive industry.
About the role
- Consumer Marketing Manager responsible for CRM and B2B marketing strategies at Assurant. Leading engagement and retention marketing initiatives to drive business growth.
Responsibilities
- Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
- Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.
- Partner cross-functionally to develop promotions calendars, KPIs, dashboards, and scorecards to track lifecycle performance.
- Use A/B testing across creative, segmentation, offers, and personalization to improve channel effectiveness.
- Drive retention and renewal strategies in partnership with Sales, Product, Operations, and senior leadership.
- Leverage AI and advanced martech to enhance growth and operational efficiency.
- Use data and insights to inform strategies, optimize performance, and create recommendations for both B2C and B2B programs.
- Track campaign KPIs, report on performance trends, and drive continuous improvement.
- Lead research projects such as message testing, naming, offer placement, and consumer comprehension studies.
- Serve as SME for retail and home services marketing research, analyzing competitive and customer insights.
- Monitor client program performance to identify opportunities for optimization and create proactive strategies.
- Partner with Marketing Strategy & Planning team to coordinate paid, earned and owned opportunities for your accounts and in coordination of key client launches and milestones.
- Adapt and create content, campaigns and communications targeted to your clients and prospects.
- Collaborate with Marketing Strategy, sales and business development teams to develop proactive win strategies and associated messaging for target clients and opportunities.
- Lead development of storytelling framework for assigned accounts, ensuring relevance, consistency, clarity and accuracy.
- Proactively create and maintain sales enablement materials, content and communications your clients and prospects.
- Lead cross-functional initiatives with partners across Technology, Sales, Product, Operations, Data, and Creative.
- Ensure alignment and flawless execution across email/SMS workflows, creative development, compliance reviews, and client deliverables.
- Drive collaboration to ensure CRM and growth marketing programs support broader business objectives.
- Serve as primary CRM owner, overseeing campaign development, testing, QA, deployment, and list hygiene.
Requirements
- Bachelor's degree in Marketing, Product Management, Business Administration or other related field
- 8+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
- 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
- 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.
- Experience working directly with clients or partners, with strong communication and relationship-building skills.
- Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
- Desire to work in a fast-paced environment with complex and changing market dynamics.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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