Hybrid Consumer Marketing Manager

at Assurant

• Job title: Consumer Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $88,000 - $147,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Consumer Marketing Manager responsible for CRM and B2B marketing strategies at Assurant. Leading engagement and retention marketing initiatives to drive business growth.

Responsibilities

• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
• Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.
• Partner cross-functionally to develop promotions calendars, KPIs, dashboards, and scorecards to track lifecycle performance.
• Use A/B testing across creative, segmentation, offers, and personalization to improve channel effectiveness.
• Drive retention and renewal strategies in partnership with Sales, Product, Operations, and senior leadership.
• Leverage AI and advanced martech to enhance growth and operational efficiency.
• Use data and insights to inform strategies, optimize performance, and create recommendations for both B2C and B2B programs.
• Track campaign KPIs, report on performance trends, and drive continuous improvement.
• Lead research projects such as message testing, naming, offer placement, and consumer comprehension studies.
• Serve as SME for retail and home services marketing research, analyzing competitive and customer insights.
• Monitor client program performance to identify opportunities for optimization and create proactive strategies.
• Partner with Marketing Strategy & Planning team to coordinate paid, earned and owned opportunities for your accounts and in coordination of key client launches and milestones.
• Adapt and create content, campaigns and communications targeted to your clients and prospects.
• Collaborate with Marketing Strategy, sales and business development teams to develop proactive win strategies and associated messaging for target clients and opportunities.
• Lead development of storytelling framework for assigned accounts, ensuring relevance, consistency, clarity and accuracy.
• Proactively create and maintain sales enablement materials, content and communications your clients and prospects.
• Lead cross-functional initiatives with partners across Technology, Sales, Product, Operations, Data, and Creative.
• Ensure alignment and flawless execution across email/SMS workflows, creative development, compliance reviews, and client deliverables.
• Drive collaboration to ensure CRM and growth marketing programs support broader business objectives.
• Serve as primary CRM owner, overseeing campaign development, testing, QA, deployment, and list hygiene.

Requirements

• Bachelor's degree in Marketing, Product Management, Business Administration or other related field
• 8+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
• 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
• 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
• Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.
• Experience working directly with clients or partners, with strong communication and relationship-building skills.
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
• Comfortable working in matrixed environments.
• Desire to work in a fast-paced environment with complex and changing market dynamics.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities