Associate Director, Brand Marketing responsible for executing marketing tactics across multiple therapeutic areas for biotechnology organization. Collaborating with teams and managing agency partners to achieve brand objectives.
About the role
- Senior Brand Manager for OPI and WELLA managing brand performance and marketing strategies in Northern Europe. Collaborating with cross-functional teams to enhance brand visibility and engagement.
Responsibilities
- Brand ownership: You will have full ownership of brand performance including managing the marketing budget and investment choices and annual price setting.
- Brand Strategy Development: Collaborate to develop comprehensive brand strategies aligned with company objectives and target audience preferences.
- Launch Execution: Collaborate to plan and execute product and commercial initiative launches for your brands.
- Marketing Campaign Execution: Plan and execute marketing campaigns across various channels, including digital, social media, print, and events, to enhance brand visibility and engagement.
- Omnichannel management: Assure all channels are aligned and build the brands in the same way, including to maximize brand visibility.
- Market Research and Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Data analysis: Analyze sales data to uncover opportunities to further grow the business.
- Sales Cycle development: Work with the team to develop compelling brand messaging and activation for the quarterly sales cycle of the professional salon channel.
- Content Creation and Management: support the creation of content for various marketing materials, including website copy, social media posts, email campaigns, and advertising materials.
- Collaboration with Cross-Functional Teams: Collaborate with multifunctional commercial teams on your brand plans.
- Performance Monitoring and Reporting: Track and analyze the performance of marketing initiatives and campaigns. Prepare regular reports to evaluate the effectiveness of branding efforts and identify areas for improvement.
- People management: 1 Brand Manager.
Requirements
- Minimum of 3 years relevant work experience in marketing, brand management or a similar role.
- Fluent in English – both spoken and written.
- Bachelor degree in marketing, business or equivalent.
- Experience with larger media and influencer strategies, e-commerce business and omnichannel strategies.
- Highly organized with the ability to manage multiple projects simultaneously.
- Creative with a strategic mindset to challenge status quo.
- One of the languages in the cluster (Nordic & BNL) is also valued but not a criterion.
Benefits
- An exciting role with varying tasks and ownership.
- Engaged and driven colleagues in an international environment.
- Attractive promotional offers and a career in an innovative and successful company.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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