Hybrid Marketing Manager – Driver Supply Acquisition

at Welcome Pickups

• Job title: Marketing Manager – Driver Supply Acquisition
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Athens, Greece

About the role

• Marketing Manager focusing on driver supply acquisition for Welcome's unique travel services. Executing digital campaigns and ensuring effective lead qualification and recruitment.

Responsibilities

• Build, run, and optimise driver acquisition campaigns across: Meta, Google, Bing, LinkedIn, Job boards, Referrals, Partners, and more.
• Turn supply gaps and forecasting signals into actionable campaign bursts per destination.
• Design winning audience strategies using lookalikes, intent signals, and market demand for driver types.
• Ensure predictable lead volume and strong segment coverage across all markets.
• Own the qualification logic that validates drivers before recruitment.
• Build automated filters, scoring, and routing so only the right leads reach our driver recruitment team.
• Guarantee clean and prioritized lead handoff with well-tagged metadata and readiness flags.
• Localise campaigns.
• Prioritize markets based on feedback.
• Continuously test messaging, audiences, creatives, and landing flows to lift qualified-lead percentage.
• Manage, mentor, and enable a Campaigns Specialist who will support execution, audience set up, and asset testing.
• Own campaign frameworks, routing logic, CPL targets, and quality thresholds.
• Ensure execution flows fast without letting unqualified leads reach recruitment.
• Keep alignment tight with recruitment, operations, and analytics on supply gaps and campaign bursts.
• Track and optimise: CPL, qualification rate, conversion rate, funnel speed, and more.
• Build dashboards and recurring reports that show funnel coverage, lead quality, cost efficiency, and performance trends.
• Monitor and detect supply needs early with input from analysts and local operations.
• Work closely with Recruitment to sync on lead scoring, qualification criteria, and handoff SLAs.
• Collaborate with our operations team to fuel accelerated sourcing bursts when needed.
• Partner with marketing to design on brand messaging and pipeline strategy.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Excellent written and verbal communication skills in English. Any other language skills will be considered a plus.
• 5+ years of experience in paid acquisition, ideally within driver, supply, or recruitment funnels. At least 3+ years of people management.
• Hands-on expertise in Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, Lookalike + intent audiences.
• Experience with HubSpot CRM and comfort with automation tools (or similar tech / CRM systems).
• Strong campaign tester and optimizer mindset.
• Comfortable owning supply KPIs that impact cities and regions.
• Leader-mindset who can guide a Campaigns Specialist without slowing execution.
• Not afraid of responsibility, forecasting, and optimization loops.
• Loves improving funnel relevance and protecting lead quality.
• Enjoys testing fast, learning fast, and shipping fast.
• Clear communicator with a collaborative and human approach to ownership.

Benefits

• Vibrant and fresh work environment
• Flexible work-from-home policy
• The tools you need to perform your daily tasks successfully
• L&D personal budget
• +4 extra PTO days annually
• The unique opportunity to join “the next big thing” at ground level