Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Marketing Manager focusing on driver supply acquisition for Welcome's unique travel services. Executing digital campaigns and ensuring effective lead qualification and recruitment.
Responsibilities
- Build, run, and optimise driver acquisition campaigns across: Meta, Google, Bing, LinkedIn, Job boards, Referrals, Partners, and more.
- Turn supply gaps and forecasting signals into actionable campaign bursts per destination.
- Design winning audience strategies using lookalikes, intent signals, and market demand for driver types.
- Ensure predictable lead volume and strong segment coverage across all markets.
- Own the qualification logic that validates drivers before recruitment.
- Build automated filters, scoring, and routing so only the right leads reach our driver recruitment team.
- Guarantee clean and prioritized lead handoff with well-tagged metadata and readiness flags.
- Localise campaigns.
- Prioritize markets based on feedback.
- Continuously test messaging, audiences, creatives, and landing flows to lift qualified-lead percentage.
- Manage, mentor, and enable a Campaigns Specialist who will support execution, audience set up, and asset testing.
- Own campaign frameworks, routing logic, CPL targets, and quality thresholds.
- Ensure execution flows fast without letting unqualified leads reach recruitment.
- Keep alignment tight with recruitment, operations, and analytics on supply gaps and campaign bursts.
- Track and optimise: CPL, qualification rate, conversion rate, funnel speed, and more.
- Build dashboards and recurring reports that show funnel coverage, lead quality, cost efficiency, and performance trends.
- Monitor and detect supply needs early with input from analysts and local operations.
- Work closely with Recruitment to sync on lead scoring, qualification criteria, and handoff SLAs.
- Collaborate with our operations team to fuel accelerated sourcing bursts when needed.
- Partner with marketing to design on brand messaging and pipeline strategy.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field.
- Excellent written and verbal communication skills in English. Any other language skills will be considered a plus.
- 5+ years of experience in paid acquisition, ideally within driver, supply, or recruitment funnels. At least 3+ years of people management.
- Hands-on expertise in Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, Lookalike + intent audiences.
- Experience with HubSpot CRM and comfort with automation tools (or similar tech / CRM systems).
- Strong campaign tester and optimizer mindset.
- Comfortable owning supply KPIs that impact cities and regions.
- Leader-mindset who can guide a Campaigns Specialist without slowing execution.
- Not afraid of responsibility, forecasting, and optimization loops.
- Loves improving funnel relevance and protecting lead quality.
- Enjoys testing fast, learning fast, and shipping fast.
- Clear communicator with a collaborative and human approach to ownership.
Benefits
- Vibrant and fresh work environment
- Flexible work-from-home policy
- The tools you need to perform your daily tasks successfully
- L&D personal budget
- +4 extra PTO days annually
- The unique opportunity to join “the next big thing” at ground level
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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