Marketing Executive supporting integrated marketing campaigns for Frasers Property Singapore’s retail portfolio. Coordinating campaign execution across multiple channels, focusing on engagement and traffic.
Responsibilities
Support the planning and execution of integrated marketing campaigns across Frasers Property Singapore’s retail portfolio (multiple malls), from campaign brief to post-campaign review.
Develop campaign plans including objectives and key performance indicators (KPI), target audiences, key messages, mechanics and channel strategy (digital, social, FRx, EDM, in-mall and on-ground).
Build and maintain campaign workplans and timelines, coordinating inputs and deliverables with inter-department stakeholders, mall marketing teams, and appointed agencies/vendors, including on-time production, deployment and installations at the malls.
Consolidate campaign tracking and reporting of KPIs across channels (e.g., weekly updates, post-mortems), capturing key results, learnings and improvement actions.
Plan and coordinate in-mall advertising assets for portfolio campaigns (e.g., digital screens, posters, standees, wayfinding and mall messaging), ensuring campaign consistency and brand standards across malls, while adapting to localized requirements.
Work with the appointed digital marketing agency to develop campaign social media plans (content themes, formats, posting schedules and key campaign beats).
Requirements
Diploma or Degree holder in any discipline (Marketing, Communications, Media, Business or related fields would be a plus).
Creative with a strong interest in planning and running integrated marketing campaigns across multiple channels (in-mall, social, digital/FRx, EDM and on-ground activations).
Comfortable with coordination and project management (timelines, multiple stakeholders, and working with agencies/vendors).
Organized and detail-oriented, with a willingness to support budgeting, quotations/procurement processes and campaign administration.
Strong communication and writing skills; able to craft clear messages and tell stories using both words and visuals.
Multimedia/content creation skillsets (e.g., short-form video, simple editing, storyboarding, photography) is an advantage.
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