Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
About the role
- PPC / SEM Specialist taking care of client campaigns in French-speaking areas. Collaborating with international teams and optimizing Google Ads campaigns.
Responsibilities
- collaborate with our International Account Management team to ensure client satisfaction
- help us create, manage and supervise Google Ads campaigns
- create short and concise search ads and research relevant keywords that match the search behaviour of target groups
- continuously analyse campaign performance using Google Analytics and other marketing attribution tools to optimise campaigns
Requirements
- a National Diploma, Higher Certificate or Bachelor Degree from a recognised college or university with a relevant degree (economics, marketing, communications, media or related sectors)
- at least 1-2 years of relevant work experience in a similar position, ideally within the e-commerce industry
- have a clean and precise work-style, and are a quick learner
- proficiency with Google Ads, Google Analytics and other relevant tools
- knowledge in the field of Social Media, Display and Video Advertising is a plus
- have a gift for expressing ideas in written and orally
- proficiency in French
- a good knowledge of English
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town
- a flexible work environment (hybrid work)
- a competitive compensation package
Job title
Job type
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Not specified
Degree requirement
Location requirements
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