Digital Analyst focusing on digital analytics solutions implementation and data accuracy for business needs. Collaborating with clients and development teams to optimize tracking tools and data visualization.
Responsibilities
Store management and implementation of tracking tools, data analysis and knowledge of available solutions, with a strong focus on integration and optimization of platforms.
Ensure that collected data is accurate and that implemented technical solutions meet customer business needs.
Technical consulting in choosing the best solution and direction for the customer in terms of tools and approaches for digital analytics for measuring and enabling new marketing activities.
Implementation of tracking pixels and management of Tag Managers (mainly GTM, Tealium, Adobe Launch) to collect accurate data on digital performance.
Configuration and management of server-side tracking solutions (e.g. AWS, Google Cloud) and migration of tags to server-side architectures.
Create SQL queries for data extraction from BigQuery and prepare data and schemas to optimize the data visualization part (carried out through tools such as Looker Studio or PowerBI).
Troubleshooting advanced technical issues, such as data discrepancies, console malfunctions, or anomalies in tracking pixels.
Continuous technical support to clients, responding to questions about tracking, tag management, and other analytics platforms.
Technical training for clients on web analytics tools, tag management, and other automation solutions for digital analytics, supporting clients in adopting and correctly using these platforms.
Collaboration with the development team for the creation and integration of new custom tracking solutions for clients.
Drafting technical and operational documents to explain complex solutions and implementation recommendations to clients and internal teams.
Requirements
Laurea in Informatica, Ingegneria, Statistica, Matematica, o campi affini, oppure esperienza equivalente.
Esperienza pratica con almeno un Tag Manager (Google Tag Manager, Tealium, Adobe Launch) e implementazione di pixel di tracciamento.
Esperienza base nell’utilizzo e nella scrittura di query SQL
Familiarità con strumenti di debug e risoluzione di problematiche tecniche (es. Google Analytics Debugger, ObservePoint).
Competenze di consultazione dati sulle console e tracciamento per l'ottimizzazione di campagne digitali e siti web.
Competenze avanzate in Excel/Google Sheet
Conoscenza di Google Analytics e/o altri strumenti di web analytics (es. Adobe Analytics).
Ottima conoscenza della lingua italiana
Buona conoscenza della lingua inglese
Buone capacità relazionali e comunicative
Capacità di lavorare autonomamente e di collaborare con team interfunzionali, sia interni che esterni.
Approccio orientato al cliente e al risultato.
Capacità di adattarsi e apprendere rapidamente in un ambiente in continua evoluzione.
Proattività nel suggerire miglioramenti e soluzioni innovative.
Spirito di squadra e capacità di lavorare in un ambiente dinamico.
Nice to have: Conoscenza di architetture server-side e capacità di configurare e gestire server per il tracciamento su piattaforme come AWS o Google Cloud.
Competenza nell'uso di strumenti di visualizzazione dati come Looker Studio e PowerBI.
Conoscenza di BigQuery
Conoscenza di linguaggi di programmazione come JavaScript per l'implementazione di tag e personalizzazioni.
Conoscenza di Consent Management Platform (es: Cookiebot, Iubenda, Didomi, o similari)
Utilizzo di strumento CRO (es: Optimizely, VWO, Adobe Target, o similari)
Benefits
Smart Working libero
Contributo Smart Working Station: un’attrezzatura a tua scelta per lavorare meglio da casa
Flessibilità oraria
Buoni Pasto elettronici cumulabili (anche quando sei in smart working!)
Welfare Aziendale
Piano di sviluppo concordato con il proprio responsabile
Formazione interna e esterna con tempi e budget dedicati con occasioni di partecipazione a eventi in Italia e all’estero
Accesso illimitato ad Upskill for Webrankers, la nostra piattaforma interna di corsi e-learning.
Welcome kit: zaino, laptop e postazione di lavoro dedicata
Possibilità di partecipare ad eventi di team building aziendali (cene a tema, grigliate estive, ecc) offerti da Webranking
Spazi di relax e svago, dove rilassarsi e divertirsi con i colleghi (a Correggio avrai a tua disposizione una palestra e, nei mesi estivi, la piscina)
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