Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Social Media Manager driving content strategy and execution for Wild's sustainable beauty brand. Leading global social presence and overseeing team collaboration across various channels.
Responsibilities
- Own the organic social media strategy for Wild’s main Instagram, TikTok, Facebook, Facebook VIP, and LinkedIn accounts
- Lead on Wild’s global social presence, setting direction and mentoring our international teams (US, DE, FR).
- Oversee weekly global social meetings to align content, share learnings, and push for best-in-class execution.
- Manage and inspire the social media team (TikTok Executive and international global social team).
- Create and manage the social content calendar, ensuring a strong balance between our key pillars: mission, product, brand, and trends.
- Lead on Instagram content creation – from ideation to editing to posting.
- Manage the Facebook VIP page, which is a group of Wild superfans.
- Develop bimonthly high-impact social brand activations that drive awareness and cultural relevance
- Track, analyse, and report on the performance of Wild’s social channels, with a focus on engagement, growth, and reach.
- Use insights to continuously refine and pivot strategy to maximise performance.
- Stay ahead of platform trends, algorithm changes, and emerging features.
- Champion Wild’s tone of voice, values, and sustainability mission across all content.
- Work cross-functionally with the Brand, Creative, Influencer, and Comms teams.
Requirements
- Ideally 2-4 years experience in social media marketing/content creation
- Social media native - You get internet culture, trends, and brand storytelling.
- Experienced social media manager - You’ve already managed channels for a brand and built out social strategies that deliver results.
- Positive energy - You bring enthusiasm, optimism, and drive every day.
- Data-driven + strategic - You love the creative side but always back decisions with data and insights and can own reporting weekly.
- Organised & structured - You can build calendars, manage projects, and bring order to fast-moving creative work.
- Leader & motivator - You’ve managed a team before, and you’re a natural collaborator.
- Trend-aware & risk-taker - You spot what’s next and aren’t afraid to test bold ideas.
Benefits
- 25 days holidays + bank holidays + 9 extra remote working days
- Hybrid working, 3 days a week in our shiny new London office
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes and social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days and 2 x personal volunteering days
Job title
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