Hybrid Social Copywriter – Community Manager

at Maker Lab

• Job title: Social Copywriter – Community Manager
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Spark
• Location requirements: Hybrid, Singapore

About the role

• Community Manager & Copywriter for a major tourism brand. Crafting B2B/B2C social copy and driving engagement.

Responsibilities

• Daily Community Management: Manage all day-to-day community interactions, including responding to comments, direct messages, and mentions in a timely, engaging, and strictly on-brand voice.
• Copywriting and Ideation: Be part of the process from ideation to execution of compelling copy for various social platforms.
• Proactive Engagement: Proactively spark and moderate conversations, posing thoughtful questions and creating engaging prompts to encourage user participation and foster a sense of belonging actively.
• Brand Voice & Copy: Develop and deliver engaging, on-brand copy for all social media and community interactions, including drafting captions and assisting with general wordsmithing, while adhering to platform best practices.
• Sentiment & Insights: Monitor social channels for audience sentiment, emerging issues, and potential crises, using this data to identify opportunities and provide proactive feedback to internal teams.
• Internal Champion: Champion the audience internally, providing the creative and strategic teams with regular, detailed feedback and insights on what the community is talking about, loving, and asking for.
• Strategic Alignment: Collaborate closely with the Social Strategist to ensure all community-facing copy and interactions are perfectly aligned with the brand's tone of voice and strategic goals.
• Crisis Monitoring: Approach community management in a proactive, engaging, and fun way, while being prepared to escalate any reputational issues as needed.

Requirements

• Minimum 4+ years of professional experience working in a community management and content writing/creative copywriting capacity.
• Deep knowledge of social audiences, platforms, and their specific formats, and how to properly leverage them to foster genuine engagement.
• Attuned with diverse online communities across entertainment, internet, and pop culture industries, and always plugged into a variety of social trends and groups.
• Thorough understanding of social media platforms, community dynamics, and online safety principles.
• Proven ability to manage quality control and tone of voice through excellent copywriting skills.
• Knowledge of local context and culture is essential, enabling culturally resonant communication.
• Highly motivated, energetic, and a self-starter committed to creative problem-solving under pressure.
• Exceptional verbal and written English communication and presentation skills.