Bilingual Marketing and Advertising Copywriter at Sun Life crafting narratives for digital marketing campaigns across Canada. Engaging authentic storytelling and data-driven copy for diverse platforms.
Responsibilities
Write strategic copy for every stage of the customer journey
Create ad copy for digital channels including Paid Meta, YouTube, Pinterest, and Reddit
Partner with Creative Director to review briefs
Collaborate with designers for A/B testing
Requirements
3-5+ years of experience in digital copywriting
Bilingual (EN / FR)
Understanding of the Quebec market specificities
Understanding of SEO principles
Experience in financial, insurance, or health industry (Nice to haves)
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