Bilingual Marketing and Advertising Copywriter at Sun Life crafting narratives for digital marketing campaigns across Canada. Engaging authentic storytelling and data - driven copy for diverse platforms.
About the role
- Copywriter creating strategic B2C content for Grifols' marketing challenges. Leading emotional storytelling and A/B testing in a regulated healthcare industry.
Responsibilities
- Lead the creation of strategic B2C copy
- Develop high-performing, emotionally resonant copy for various channels
- Collaborate with design and analytics teams to implement rigorous A/B testing
- Maintain a consistent, distinct brand voice across all communications
- Review and approve all B2C copies developed by external agencies and internal teams
Requirements
- 5+ years of professional copywriting experience
- Experience in a regulated industry (e.g., Finance, Health, CPG)
- Proficiency in SEO best practices and content optimization
- Familiarity with marketing automation platforms
- Degree in English, Literature, Journalism, Marketing, Communications, or Advertising
- Advanced skill in writing high-converting, empathetic copy
- Proficiency in adapting tone, format, and style for optimal performance across all B2C channels
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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