Hybrid Marketing Specialist, Content and Program Manager

at Maker Lab

• Job title: Marketing Specialist, Content and Program Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Singapore

About the role

• Customer Reference Content and Program Manager for a technology-led marketing agency. Collaborate with teams to amplify customer content and manage strategic reference programs.

Responsibilities

• Serve as the central Program and Content Manager for the Cloud JAPAC customer reference program.
• Partner with Sales, Customer Success, Product, and Marketing teams to identify, develop, and engage strategic reference customers.
• Work with local teams to produce and amplify customer content, including videos, case studies, blogs, and slides to showcase market momentum.
• Interface with internal teams to advise on the strategic use of references for peer networking, events, and sales deliverables.
• Build and activate customer relationships to benefit sales activity, product development, and the customer’s professional profile.
• Manage reference requests, track outcomes, and maintain accurate, up-to-date customer profiles and contact data.
• Educate internal teams on reference processes, asset utilization, and program strategy.
• Define metrics and benchmarks; provide regular updates on reference status, gap analysis, and strategic recommendations.

Requirements

• BA/BS degree or equivalent experience
• 4+ years of experience in B2B or developer marketing (content, events, community, direct mail, and social media).
• Proven project management experience, including websites, social media, reporting, and agency/vendor management.
• Self-starter comfortable collaborating across large, cross-functional teams in fast-paced environments.
• Experience producing customer assets (case studies, blogs, videos, social media).
• Understanding of Cloud-native business models and product utilization. Analytical, problem-solving mindset with a passion for market dynamics.
• Strong leadership and communication skills in both business and technical contexts.
• Marketing Strategy: B2B, Digital, and Event Marketing; Program & Community Management.
• Execution: Content Writing, Social Media, and Content Creation.
• Relationship Management: Sales, Customer Success, and Cloud ecosystem engagement.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.