Hybrid Staff Product Manager, Streaming – Growth

at Warner Bros. Discovery

• Job title: Staff Product Manager, Streaming – Growth
• Job type: Full Time
• Experience level: Lead
• Salary: $142,800 - $265,200 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Ruby on Rails
• Location requirements: Hybrid, New York City, United States

About the role

• Staff Product Manager leading streaming merchandising initiatives for CNN Digital Products & Services. Driving product strategy and cross-functional efforts for user engagement and subscription growth.

Responsibilities

• Develop, in partnership with our Content Programming, Audience, and Growth Marketing teams, the overarching merchandising product strategy for how we introduce, position, and showcase our streaming product across our owned-and-operated platforms.
• Work with Content Programming and other Product teams to design and optimize in-product experiences for non-subscribers to ensure that our value proposition is consistently and compellingly represented across all high-traffic surfaces (e.g., home page, watch page, carousels/rails, series pages) and that non-subscribers can easily evaluate and engage with our subscription offering.
• Build a scalable, flexible merchandising system (including templates and programming modules) that editorial and programming teams can leverage to activate and promote tentpoles, new shows, breaking news, evergreen content, and daily content cycles.
• Define and optimize the end-to-end path from awareness to conversion for our streaming product, including sampling mechanics, free preview rules and paywall strategy. Use data and experimentation to improve exposure, CTR and subscription starts.
• Develop and execute an experimentation roadmap for merchandising placements, messaging and value props. Partner with data team to analyze user behavior, interpret experiment results, and identify opportunities for scale and optimization. Establish and track KPIs for merchandising performance.
• Serve as the connective tissue between Product, Editorial, Growth Marketing, Audience Development, Data, and Engineering with respect to our merchandising strategy and efforts. Clearly articulate strategy, tradeoffs, and expected impact to drive shared understanding of our merchandising priorities and needs across teams.

Requirements

• 4–6+ years of growth product management experience building consumer-facing digital products, ideally in streaming, media or e-commerce environments.
• Demonstrated ability to bridge Editorial, Content Programming, and Design teams, translating value propositions and content priorities into effective in-product merchandising experiences.
• Experience owning consumer-facing funnel, with a track recording of leveraging product placement, design and messaging to drive user awareness, engagement, and conversion.
• Strong product instincts rooted in understanding what users need to evaluate and subscribe to a premium product, and the ability to translate those insights into compelling in-product experiences.
• Proven ability to build scalable systems, templates, and frameworks — not just one-off placements — that enable editorial, programming, and marketing teams to execute consistently and efficiently.
• Experience improving funnel performance by developing hypotheses and running A/B or multivariate tests to optimize user behavior and conversion.
• Exceptional collaboration skills with a track record of aligning cross functional stakeholders.
• Clear and persuasive communicator who can articulate strategy, tradeoffs, and rationale to executives, engineering teams, and programing partners.

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time
• vacation