Development Program Manager II at L.A. Care supporting strategic investment initiatives and collaboration with stakeholders. Overseeing program management, research, and funding opportunities.
About the role
- CRM Program Manager managing customer relationship management strategies at Warner Bros. Discovery. Overseeing programs to drive engagement, retention, and revenue growth across channels.
Responsibilities
- Manage the overall CRM programs to support business objectives, including acquisition, engagement, retention, and reactivation
- Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc)
- Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs
- Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes
- Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact
- Translate customer insights and behavioral data into actionable strategies
- Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion
- Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles
- Proven success in developing and executing customer lifecycle strategies that drive measurable results
- Strong analytical skills with ability to interpret complex data sets and translate into strategy
- Hands-on experience with CRM tools and marketing automation platforms
- Excellent project management skills with the ability to balance strategic vision and execution
- Strong communication and stakeholder management skills
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time
- vacation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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