Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Senior Product Marketing Manager shaping market impact of data solutions at Walmart Data Ventures. Leading product launches and driving market adoption through effective marketing strategies.
Responsibilities
- Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials.
- Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools.
- Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging.
- Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels.
- Identify market growth opportunities through data-driven insights and collaborate with cross-functional teams to build compelling business cases.
- Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases.
Requirements
- Option 1: Master’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Product Marketing, Consulting, or related discipline.
- Option 2: 5+ years’ experience in Product Marketing, Consulting, or related field.
- Strong background in marketing technology, data, or B2B products, ideally within large-scale or complex organizations.
- Excellent communication and storytelling skills — able to distill complex technical concepts into simple, compelling narratives.
- A collaborative mindset with a passion for working across teams to align product strategy and market needs.
- Adaptable and resourceful, with experience working in fast-paced, growth-oriented environments (e.g., consulting, startups, or enterprise innovation teams).
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
- Tuition, books, and fees are completely paid for by Walmart.
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