Senior Product Marketing Manager defining go - to - market strategy for Expedia Group. Crafting compelling narratives and executing across teams to build strong brand experiences.
About the role
- GTM Acceleration Manager leading SaaS-focused GTM design initiatives for Vodafone Business solutions. Primarily focuses on the German market and collaborates with cross-functional teams.
Responsibilities
- Lead SaaS acceleration initiatives for the German market.
- Analyse Microsoft incentives for applicability and implement them within Vodafone systems.
- Leverage Microsoft programmes such as CSP Briefings and SMB Assessments.
- Develop upsell and cross-sell matrices supported by benefit-led messaging and storytelling content.
- Use internal and external data (e.g., Cloud Ascent, Escrow, Enlyft) to create targeted campaigns, especially for security solutions.
- Build measures to prevent churn, including a robust renewal process integrated with Microsoft pre-sales teams.
- Track ROI and KPIs to assess and optimise GTM and marketing initiatives.
- Ensure GTM execution aligns with commercial objectives.
Requirements
- Experienced in GTM, acceleration, campaign management, and sales enablement.
- Strong project management skills with the ability to manage multiple initiatives.
- Data-driven mindset with expertise in campaign analytics and ROI reporting.
- Excellent stakeholder management and communication skills.
- Proficiency in German and English (B2/C1 level).
- Familiarity with Microsoft incentives and programmes is desirable.
Benefits
- Opportunity to work on high-impact GTM initiatives in a fast-growing business area.
- Exposure to international markets and cross-functional collaboration.
- Continuous learning and development in SaaS and GTM strategies.
- A dynamic environment that encourages innovation and data-driven decision-making.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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