About the role

Product Marketing Manager focusing on acquisition tech to aid small businesses in Germany. Collaborating with engineers to shape tools for funding accessibility.

Responsibilities

Help small businesses in Germany get the funding they need.
Shape positioning and messaging across the German market while partnering with engineering and data to deliver tools that power smarter acquisition and higher conversion.
Define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca.
Bring ideas to life through rigorous insight, strong customer empathy, and practical delivery.
Contribute to the long-term vision and operating cadence of the team.
Understand the German SME lending landscape, customer needs, and competitive context.
Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.
Partner with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
Work with marketing, product, and engineering to evolve website content, sign-up flows, and decisioning logic to increase conversion.
Influence future team capability by helping define priorities, roles, and processes as the team scales.
Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
Identify opportunities using data, customer research, and funnel analysis.
Act as the connective tissue between commercial teams and the Acquisition Tech squad.
Help establish the operating rhythm, rituals, and roadmap processes for the new team.

Experience working in product marketing or a similar role focused on acquisition, growth, or onboarding.
Fluency in German and strong written communication skills tailored to customer-facing environments.
Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
Bonus: Experience in fintech, lending, B2B SaaS, or regulated products.
Bonus: Experience working with data science teams or involvement in modelling projects.
Bonus: Knowledge of the German SME ecosystem or B2B financial products.
Bonus: Experience working in or helping build newly formed teams.

Flexible working hours.
Medical insurance from Vitality, including discounted gym membership.
A private GP service (separate from Vitality) for you, your partner, and your dependents.
25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
A one-month, fully paid sabbatical after four years.
Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
3% Pension contributions on total earnings.
An employee equity incentive scheme.
Generous parental leave and a nursery tax benefit scheme to help you save money.
Electric car scheme and cycle to work scheme.
Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
A learning and development budget for everyone.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse