GTM Acceleration Manager leading SaaS - focused GTM design initiatives for Vodafone Business solutions. Primarily focuses on the German market and collaborates with cross - functional teams.
About the role
- Senior Product Marketing Manager defining go-to-market strategy for Expedia Group. Crafting compelling narratives and executing across teams to build strong brand experiences.
Responsibilities
- Establish and continuously refine product marketing processes, tools, and best practices
- Own end-to-end execution—from research and positioning to launch assets, sales enablement, and partner messaging
- Conduct in-depth analysis of competitors’ products, strategies, and positioning
- Consolidate internal insights on partner needs and trends in collaboration with research, product, and commercial teams
- Deliver timely insights and foster an insights-driven culture
- Stay current on industry trends, customer preferences, and market dynamics
- Define launch strategies and objectives for new products and features
- Craft compelling, benefit-based product positioning that resonates with partners
- Ensure Account Management readiness through marketing materials and collaboration with Sales Enablement
- Align with leadership on strategy, planning, and execution
- Coordinate cross-functional go-to-market activities to drive adoption
- Act as the voice of the market to inform commercial strategy and product roadmaps
- Create feedback loops (e.g., win/loss analysis) to guide product lifecycle decisions
- Develop and optimize adoption and mitigation strategies for existing products and programs
Requirements
- 8+ years in product marketing, strategy, or competitive intelligence in B2B or B2B2C tech environments
- Proven success leading global product marketing initiatives with a focus on market and competitive intelligence
- Comfortable working independently and collaboratively in lean, fast-moving teams.
- Strong analytical skills and a bias for action
- Exceptional communicator with the ability to craft compelling narratives for internal and external audiences
- Experience with competitive research tools and techniques
- Skilled at multitasking and collaborating across cross-functional teams
- Comfortable with ambiguity and passionate about simplifying complexity
- Eager to learn, collaborate, and bring others along the journey.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
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