Marketing Consultant defining strategies and customer focus for Vivo Empresas. Engaging with small and medium businesses in Brazil to enhance growth.
Responsibilities
Develop and implement customer acquisition and retention strategies, monetization policies and offer clustering to reduce cancellations (churn) and increase revenue;
Define and monitor segment KPIs and ensure governance of the customer base (churn, acquisition and retention);
Conduct studies on customer behavior, map opportunities, monitor competitor activities and evaluate offer performance;
Apply statistical models and analytical tools (K-means, Big Deals, Python, R, etc.) to manage the customer base;
Identify operational opportunities and propose improvements to negotiation processes and tools;
Work with commercial and product teams to align strategies and implement actions;
Create presentations, reports and metrics;
Lead executive monitoring committees.
Requirements
Advanced Excel and PowerPoint;
Knowledge of SQL, Teradata, Power BI and automation tools;
Experience applying and using AI tools;
Strong verbal and written communication skills;
Curiosity, willingness to learn and energy to engage stakeholders;
Ability to synthesize information and strong logical reasoning;
Experience in Marketing, especially in planning, pricing, analysis and metrics.
Benefits
Choose the benefit that best suits you and your dependents via a digital platform with multiple categories such as Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Aid, Medical and Dental Assistance and Life Insurance;
Company mobile phone. Yes, a brand-new smartphone for you!
Unlimited voice and data plan! Yes, unlimited! With the best mobile network, even faster with Vivo 5G!
An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
Eligible to receive an annual Bonus or PPR (performance-based bonus);
Plan your future through a private pension plan;
Have children? You will be entitled to a subsidy to help with school, daycare or babysitter expenses;
Work in an environment that respects your personality, your style of dress and your way of being, where you can be authentic. #VemdeVocê
Work remotely up to 2 times per week. #Mobility
Flexible working hours;
Enjoy a day off (Day Off) to celebrate your birthday;
Participate in one of the largest corporate volunteering programs to help transform the world;
Take advantage of our Educational Development Program that offers partnerships with educational institutions at a discount; certifications and online courses;
Grow your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
Count on a range of initiatives to improve your physical, emotional and social health! We have #VivoBemEstar, which encourages our team to adopt healthy habits and a better quality of life!
All our vacancies are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people’s potential! #VivoDiversidade
Job title
Marketing Consultant – Exclusive for Black and Brown Professionals
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