Marketing Manager responsible for local marketing, branding, and communication for global kitchen solutions supplier. Collaborating with sales teams and providing strategic market insights.
About the role
- Shopper Marketing Manager responsible for driving best-in-class strategies for GoGo squeeZ. Fostering partnerships and leveraging data-driven insights to enhance shopper engagement and brand loyalty.
Responsibilities
- Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
- Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
- Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
- Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
- Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
- Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
- Own shopper marketing budget planning, allocation, and ROI measurement.
- Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
- Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
- Demonstrated success in building/executing omnichannel programs across top retailers.
- Exceptional project management, leadership, and analytical skills.
- Passion for purpose-driven brands and an innovative mindset.
Benefits
- 20 days PTO
- 4% match on 401k
- Health care by Blue Cross Blue Shield
- Dental by Delta Dental
- Vision by EyeMed
- HSA’s, Lifestyle Spending, and more!
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