Director of AMER Partner Marketing responsible for developing partner marketing strategy at Digital Realty. Leading pipeline growth and strategic partner engagement in North America.
About the role
- Marketing Manager responsible for local marketing, branding, and communication for global kitchen solutions supplier. Collaborating with sales teams and providing strategic market insights.
Responsibilities
- Partner closely with the central Marketing team to develop and execute country-level marketing and communications strategies, leveraging global content and adapting it for local activation
- Ensure brand guidelines are consistently applied across all channels, touchpoints, and target audiences
- Co-create marketing campaigns, press releases, and the social media editorial calendar
- Own local digital platforms, including the country website, e-commerce (if applicable), B2B portal enhancements, as well as POS materials and the annual Franke catalogue
- Provide local market insights and a strong country perspective to support consumer-focused planning and strategy development
- Keep showrooms up to date with the latest products and innovations, showcasing HS capabilities in collaboration with central and local product teams
- Plan and deliver local events, prioritizing owned spaces (showrooms) and leveraging global guidelines and communication assets
- Work closely with cluster Product Management to coordinate new product launches and ensure communication assets are delivered on time
- Act as a brand ambassador, internally and externally, safeguarding brand equity and ensuring strict adherence to brand guidelines
- Monitor competitors’ marketing and PR activities, gathering consumer insights and trends to create differentiated and relevant communication
- Manage and optimize the local marketing budget to maximize impact
Requirements
- Bachelor’s or Master’s degree in Marketing or a related field
- Minimum 5 years of relevant marketing experience, ideally within a global or international environment
- Strong customer and consumer orientation, with the ability to balance internal and external stakeholder needs
- Excellent communication skills, with proven effectiveness when working with product management, sales teams, and customers
- Nice to have: basic graphic design capabilities (knowledge of image and video editing tools is a plus) to support localization and execution of centrally developed content — not for content creation
- Solid digital marketing skillset, including social media and web analytics
- Fluent in English (written and spoken) and excellent command of the local language
- Strong personality with the confidence to challenge the local organization on medium- to long-term marketing strategy, going beyond simply collecting input from sales and customers.
Benefits
- A key role with strong interaction between local and global teams
- Ownership and impact on brand strategy execution at country level
- Exposure to international stakeholders and best-in-class marketing practices
- A dynamic, collaborative commercial environment where your ideas matter
- Opportunity to grow within a global organization with strong brands and innovation focus
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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