Hybrid Digital Marketing Analyst (Mid-level)

at Vivo (Telefônica Brasil)

• Job title: Digital Marketing Analyst (Mid-level)
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, SQL
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Digital Marketing Analyst at Vivo enhancing e-commerce sales through strategic implementations and data-driven insights. Collaborating cross-functionally to boost performance metrics and brand visibility.

Responsibilities

• Build weekly and monthly reports in Sheets/Docs and present results, translating strategic and operational movements for different hierarchical levels and areas.
• Manage the media budget, defining efficient allocation and continuously seeking the best cost-to-return ratio.
• Work effectively with data, marketing and branding teams to ensure production of creatives and landing pages, tracking, tags, UTMs and integration with tools such as GA4, GTM and similar.
• Monitor business team results in coordination with focal points.
• Leverage AI tools to gain scale and speed.
• Translate marketing objectives into strategies and measurement plans based on statistical approaches.
• Ensure the agency’s execution follows e‑commerce and performance best practices.
• Coordinate execution with the agency team, monitoring KPIs on a daily basis.

Requirements

• Bachelor’s degree preferred.
• Experience with analytics platforms Google Analytics 360 (GA360) and GA4.
• Knowledge of DV360, Google Ads, Campaign Manager, Facebook Ads, Twitter Ads, affiliate networks, etc.
• Proficiency in Excel for creating control spreadsheets and reports.
• Experience preparing presentations in PowerPoint (PPT).
• Basic understanding of cloud architectures for media and SQL.
• Basic understanding of tagging ecosystems and dataLayer.
• Ability to build relationships and work across different teams and stakeholders.
• Familiarity with attribution models, tracking with GTM, and how pixels and conversions work.
• Experience with automation and creating media operation routines using AI is desirable.

Benefits

• Choose the ideal benefit for you and your dependents via a digital platform offering categories such as gym membership, meal and grocery allowances (VR, VA), pharmacy assistance, medical and dental plans, and life insurance.
• Company mobile phone — a brand-new smartphone for you.
• Unlimited voice and data plan — yes, unlimited — on the best mobile network with Vivo 5G.
• Exclusive Vivo offer with special discounts on landline, broadband, TV and apps.
• Eligible to receive an annual bonus or PPR (profit-sharing).
• Plan your future through a private pension plan.
• Have children? You are entitled to a subsidy to help with school, daycare or nanny expenses.
• Work in an environment that respects your personality, dress style and individuality — you can be authentic. #ComeAsYouAre
• Work remotely up to 3 times per week. #Mobility
• Flexible working hours.
• Enjoy a day off to celebrate your birthday.
• Participate in one of the largest corporate volunteer programs to help make a positive impact.
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses.
• Boost your career through our Internal Recruitment Program, in Brazil or abroad — we operate in over 17 countries! #VivoMyCareer
• Access a range of initiatives to improve your physical, emotional and social well-being through #VivoWellbeing — services include consultations with nutritionists, psychologists, social workers, telemedicine and more.
• All our vacancies are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people’s potential. #VivoDiversity.