Marketing Manager driving marketing initiatives and product commercialization for Penumbra in South Asia. Collaborating with cross-functional teams to launch lifesaving medical products.
Responsibilities
Manage continuing customer and field-oriented product support activities in assigned regions.
Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
Implement promotion strategies, ensuring accuracy of product communication content.
Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
Implement promotion strategies, ensuring accuracy of product communication content.
Participate in field training on company products, and in the development of training materials.
Identify market opportunities to maximize market penetration.
Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
Participate on cross-functional launch team to ensure successful delivery of completed product to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
Articulate and reinforce high level positioning concepts to the field organization.
Support global marketing activities through communication and other support for regional sales and marketing team members, direct and distributors.
Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
Participate in market research activities as required.
Requirements
A Bachelor's degree in business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
Creativity and a passion for innovation
Strong analytical skills in forecast and identifying trends and challenges
1+ years of experience in a supervisory role desired
Ability to interact with not only senior leadership but all levels within the organization
Outstanding oral, written, and interpersonal communication skills.
Medical device, pharmaceutical, biotech, or other regulated industry experience desired
High degree of accuracy and attention to detail
Proficiency with MS Word, Excel, and PowerPoint
Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
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