Marketing Strategy Manager responsible for overseeing B2C and B2B strategies at Paysafe. Collaborating with teams to implement actionable marketing plans for commercial growth.
About the role
- Marketing Manager driving marketing initiatives and product commercialization for Penumbra in South Asia. Collaborating with cross-functional teams to launch lifesaving medical products.
Responsibilities
- Manage continuing customer and field-oriented product support activities in assigned regions.
- Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
- Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
- Implement promotion strategies, ensuring accuracy of product communication content.
- Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
- Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
- Implement promotion strategies, ensuring accuracy of product communication content.
- Participate in field training on company products, and in the development of training materials.
- Identify market opportunities to maximize market penetration.
- Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
- Participate on cross-functional launch team to ensure successful delivery of completed product to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
- Articulate and reinforce high level positioning concepts to the field organization.
- Support global marketing activities through communication and other support for regional sales and marketing team members, direct and distributors.
- Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
- Participate in market research activities as required.
Requirements
- A Bachelor's degree in business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
- Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
- Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
- Creativity and a passion for innovation
- Strong analytical skills in forecast and identifying trends and challenges
- 1+ years of experience in a supervisory role desired
- Ability to interact with not only senior leadership but all levels within the organization
- Outstanding oral, written, and interpersonal communication skills.
- Medical device, pharmaceutical, biotech, or other regulated industry experience desired
- High degree of accuracy and attention to detail
- Proficiency with MS Word, Excel, and PowerPoint
- Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Job title
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Degree requirement
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