About the role

  • Performance Marketing Executive developing strategies and managing campaigns for the Middle East, India, and Africa. Collaborating with teams to achieve growth objectives and optimize performance metrics.

Responsibilities

  • Develop and execute performance marketing strategies and campaigns for the Middle East, India, and Africa territories.
  • Monitor and optimize performance marketing campaigns to achieve key objectives, such as lead generation, customer acquisition, and sales revenue.
  • Collaborate with cross-functional teams, including Creative, Sales, and product teams, to ensure alignment to drive results.
  • Stay updated on industry trends, market dynamics, and emerging technologies to identify new growth opportunities.
  • Conduct market research and competitor analysis to inform and enhance performance marketing strategies.
  • Conduct keyword research and analysis to identify relevant search terms and optimize ad targeting.
  • Track, analyse, and report on campaign performance across territories using relevant metrics and KPIs.
  • Manage relationships with external vendors and agencies to ensure efficient execution of campaigns.

Requirements

  • 2+ years’ experience in a similar role in a commercial marketing environment
  • Fluent in English and Arabic, with proficient communication skills
  • In-platform expertise with relevant performance marketing platforms and attribution tools e.g. Salesforce, Adobe Campaign, Dynamics, Google Analytics, Google Marketing Suite, Campaign Monitor, Litmus or similar
  • Experience with A/B testing, messaging, and post-campaign analysis
  • Analytics & Insights
  • Attention to detail
  • Strong Microsoft Office skills

Benefits

  • Health insurance
  • Flexible work arrangements

Job title

Performance Marketing Executive

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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